Maynard's is established in Yeovil, Somerset, by sweet entrepreneur William Tanner Maynard, manufacturing a range of handmade sweet and savoury traditional products. The business rapidly expands and opens several restaurants and cafes in Somerset. It moves into outside catering for grand weddings, luncheons and balls.
William Maynard’s son, also William, joins the business. The census describes his occupation as "Confectioner, Sausage Maker and Wine & Spirit Merchant’’. The junction of Wine Street and The Borough in Yeovil is now known as ‘Maynard's Corner’.
Queen Victoria’s Golden Jubilee. The business, now called Maynard & Son, is large enough to provide a celebratory lunch for the entire population of Yeovil. They proudly boast of being ‘sausage suppliers to Her Majesty’.
Maynards grows steadily over the next century into a multi-million pound frozen food business based in mainly in Taunton. Manufacturing cakes, puddings and desserts it moves more towards supplying the catering market.
A state of the art facility in Bindon Road, Taunton, is completed – providing a purpose built 20,000 sq. foot modern bakery. Maynards can now supply major supermarkets and wholesalers with cakes and savouries. This is still the main site of the current business.
Two other companies are bought out by Maynards as part of an expansion its range of products and customers.
The business is bought out by management. Turnover rises from £6.5million a year to £30million over the next 10 years.
Maynard's is renamed Ministry of Cake. The range of products and customers are expanded. A Ministry of Cake brand is launched, along with own label cakes and gateaux, primarily for the foodservice industry.
Management sells the business to Ireland based convenience food producer Greencore. Now the UK’s and Europe’s biggest dedicated cake manufacturer, it’s supplying the army, TGI Friday, Pizza Hut and Caffé Nero - exporting to Poland, Russia, Dubai and Afghanistan.
Management buys back the business from Greencore.
A second site in Torquay, Devon, is acquired and opened as ‘Ministry of Pudding’ manufacturing a mix of products including some existing and some new.
Ministry starts a major expansion into the exports market and wins a major contract to supply a large European customer.
With around 35% to 40% of the range being redeveloped every year, there are plans to grow the business by expanding into worldwide markets.
Photos of WT Maynard and the company in Yeovil courtesy of www.yeovilhistory.info/maynard.htm